Where your sale price goes
What the customer pays, split into your costs, the Walmart referral fee and your gross profit.
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Seller & Marketplace Fees
Walmart Fee Calculator
Work out your Walmart Marketplace referral fee, total cost, gross profit and profit margin before you list. Pick your product category for a typical referral rate, then fill in what you charge, what the customer pays, and your costs. Updated for 2026 US rates.
Total Walmart fees
$9.00
What the customer pays—
Referral Fee—
Taxes (collected & passed through)—
Total Cost—
Gross Profit (Margin)—
How Walmart Marketplace fees work
Walmart Marketplace charges a single referral fee, a percentage of what the customer pays, set by your product's category. There's no monthly subscription and no per-order listing fee, which makes Walmart's fee structure simpler than Amazon's. The referral fee applies to the full amount the customer pays, including any shipping fee you charge on top of the item price, so "how much you charge" for the item and "what the customer pays" in total can differ if you charge shipping separately.
Sales tax collected at checkout is generally handled by Walmart as a marketplace facilitator in most states, so it passes straight through to the state and typically isn't a real cost or revenue line for you, it's included here only for a complete picture of the transaction.
The formula
Referral Fee = what the customer pays × referral rate
Total Cost = item cost + shipping cost + Referral Fee
Gross Profit = what the customer pays − item cost − shipping cost − Referral Fee
Profit Margin = Gross Profit ÷ what the customer pays × 100
Total Cost = item cost + shipping cost + Referral Fee
Gross Profit = what the customer pays − item cost − shipping cost − Referral Fee
Profit Margin = Gross Profit ÷ what the customer pays × 100
Worked example
You charge $60 for an item and the customer pays $60 total (shipping included in price). At a 15% referral fee, Walmart's cut is 60 × 0.15 = $9.00. If the item cost you $22 and shipping cost $6, your Total Cost is 22 + 6 + 9 = $37.00, and your Gross Profit is 60 − 37 = $23.00, a 38.3% profit margin.
2026 Walmart Marketplace referral fee rates by category
| Category | Referral fee |
|---|---|
| Most categories | 15% |
| Apparel & Accessories | 15% |
| Automotive & Powersports | 12% |
| Automotive Electronics | 8% |
| Baby | 15% |
| Beauty | 15% |
| Books | 15% |
| Camera & Photo | 8% |
| Cell Phones | 8% |
| Consumer Electronics | 8% |
| Computers | 6% |
| Electronics Accessories | 15% |
| Eyewear | 15% |
| Furniture & Décor (≤ $200) | 15% |
| Furniture & Décor (> $200) | 10% |
| Grocery | 8% |
| Health & Personal Care | 15% |
| Home & Garden | 15% |
| Home Improvement | 15% |
| Industrial & Scientific | 12% |
| Jewelry | 20% |
| Luggage & Bags | 15% |
| Major Appliances | 8% |
| Music | 15% |
| Musical Instruments | 12% |
| Office Products | 15% |
| Outdoor Living | 15% |
| Pet Supplies | 15% |
| Software | 15% |
| Sporting Goods | 15% |
| Tires & Wheels | 10% |
| Tools | 15% |
| Toys & Games | 15% |
| Video Games & Consoles | 15% |
| Watches | 15% |
Rates are typical US figures for planning and can vary by sub-category and price band. Always confirm the exact referral fee for your item in Walmart Seller Center before pricing.
Frequently asked questions
What are Walmart Marketplace seller fees in 2026?
A single category referral fee, most often 15%, ranging from about 6% to 20% depending on category. No subscription fee.
How is the Walmart referral fee calculated?
Referral rate × what the customer pays in total, including shipping you charge.
Does Walmart charge referral fees on shipping?
Yes, the fee applies to the customer's full payment, not just the item price.
Does Walmart handle my sales tax?
In most states, yes, Walmart collects and remits it as a marketplace facilitator, so it passes through.
How do I calculate gross profit on Walmart?
Customer payment minus item cost, shipping cost and the referral fee.
Which categories have the lowest fees?
Computers (~6%) and Electronics, Cell Phones, Camera & Photo, Major Appliances (~8%).